/CLIENT: DE BOSRAND

Molecule x DE BOSRAND

We partnered with De Bosrand, a family-oriented garden center marking their first agency collaboration.

Together, we created new content aligning with their target audience to increase brand awareness during their busiest season from October to December.

Our aim was to reach plant lovers, Christmas enthusiasts, and anyone seeking a winter wonderland escape, enhancing their connection with the brand.



Our Approach

Leveraging TikTok, we produced engaging video and photo content featuring real Bosrand employees alongside our creative team.

Our content was crafted to be compelling enough to encourage online audiences to visit De Bosrand in person.

Emphasizing that De Bosrand is the place to be for everything needed for a cozy time at home, we observed a rapidly growing community and viral videos within just two months.