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We launched the world’s most renowned vacuum cleaners on TikTok, introducing the established brand to a new generation of customers.
Our content strategy was meticulously designed to honor the company’s legacy of producing superior products while ensuring our messages resonate with Gen Z.
To add a unique flair to the brand, we created mascots for both Henry and Hetty.
These mascots were utilized across content creation efforts and offline brand activities, providing an engaging and memorable touch to our marketing initiatives.
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Molecule Social™
Parkstraat 22
2514 JK Den Haag