/CLIENT: SAMSUNG

Molecule social™ x SAMSUNG Galaxy Flip4

In a collaborative effort with Samsung and KPN, we engaged native TikTok creators and the skilled team at Generous Studios to produce engaging videos.

These videos showcased the creators interacting and dancing with a CGI-rendered Samsung Galaxy Flip4, all while maintaining the brand essence of both the creators and the strategic communication plan for the Flip4.

For the advertising segment of this campaign, we partnered with KPN, sharing vital insights for further optimization.

 



Our Approach

The campaign achieved view-through rates substantially above the average, with an impressive average watch time.

We amassed millions of impressions, meticulously monitoring and managing average views per individual to avoid overexposure and ad fatigue.

Beyond enhancing visibility, driving traffic to the KPN website was a paramount objective. We focused on optimizing total visits, the click-through rate (CTR), and the cost per click (CPC), achieving remarkable results.



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AWARENESS

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