/CLIENT: WESTFIELD

Molecule social™ x Westfield mall of the Netherlands

Launching the Westfield TikTok profile successfully in the Netherlands & making the dutch account the fastest-growing account out of all regional Westfield TikTok accounts.



Our Approach

By strategically collaborating with the appropriate content creators, producing user-generated content (UGC), and introducing native TikTok content to the platform, we effectively showcased the diverse niches that Westfield Mall has to offer.

Our partnerships with a wide range of content creators enabled us to curate the perfect blend of content that not only promotes the Mall itself but also highlights the brands housed within it.

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AWARENESS

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