Keyword Insights is a new feature on TikTok that provides information on the popularity of specific keywords or hashtags. This feature helps marketers and content creators to understand what topics are currently trending on the platform and to create content that is relevant to their audience. In this blog, we will explore how to use Keyword Insights on TikTok and how it can help to boost your content.

TikTok explains:

“Sometimes the biggest obstacle to making meaningful creative is finding the right words to use. Our new Keyword Insights tool helps you discover the top keywords that resonate with your audience and industry. Browse keywords that have appeared in real, successful ad campaigns. Then watch the ads themselves for ideas about how to incorporate those keywords into your script, ad text and overlays.”

To access Keyword Insights, go to the Discover tab on TikTok and type in the keyword or hashtag you want to explore. The results will show you the number of views, engagement rate, and the number of videos that have used that particular keyword or hashtag. You can also filter the results by country or region to get more targeted insights.

Using Keyword Insights, you can identify the popular topics and trends that are currently being discussed on TikTok. This information can help you to create content that is relevant to your audience and increase the visibility of your videos. For example, if you have a travel account and you want to know which hashtags and words you need to use to reach a wider audience, you search for “travel” and let TikTok do the work for you.

In this case you see that words like “download this,” “2023 best free app,” and “do this” are populair. Use these words in your voice-over, text overlay or ad text of top performing ads.
Keyword Insights can also help you to optimize your videos for better engagement. You can use the information provided to identify the best time to post your content and the type of content that is most popular among your audience. For instance, if you notice that your audience engages more with videos that have upbeat music, you can create content with that type of music.

Keyword Insights is a powerful tool on TikTok that can help marketeers and content creators to understand what topics are currently trending on the platform and to create content that is relevant to their audience. By using Keyword Insights, you can optimize your videos for better engagement, increase your visibility, and stay ahead of the competition. So, start exploring Keyword Insights today and take your TikTok game to the next level! Check out the new Keyword Insights tool here.